Wall Murals: retail and commercial branding or great home decor

Wall murals are a highly cost effective advertising and branding solution for your retail space, stadium, office building or school. Utilizing specialty vinyls manufactured to adhere to various surfaces including sheet rock, glass, concrete, brick and cinder block, Speedpro can transform just about any wall into a high impact, “in-your-face” marketing medium.

Depending on your needs, our team at Speedpro can even offer murals that are completely removable and reusable – low impact adhesive coupled with high impact graphics. Removable vinyl is great for short term applications or for walls that you wish to protect.

Why invest in a high impact wall mural?

1. Define Your Space and Identity – Let customers and potential customers discover your business, products or services with highly relevant images and messages

2. Generate Buzz – Promote brand awareness with billboard size graphics on nontraditional spaces

3. Refresh Your Environment – Transform an ordinary lobby or exterior brick wall into an eye-catching display that tells a story or brings your brand to life

4. Generate Additional Revenue Streams – Sell prime wall or building space to other companies trying to reach your customer base with wall murals

5. Cost Effective – Relative to traditional advertising media, wall murals by Speedpro are economical and can be produced to last for years or just a few months

We print graphics up to 1440x1440dpi and we make colors pop and can turn otherwise useless space into prime real estate for advertising and promotional opportunities. Shopping centers in both metro and non-metro markets attract thousands of visitors daily. Why not capture their attention and draw them into your store or promote your latest product or service? Wall murals by Speedpro create powerful corporate and product branding opportunities by incorporating high resolution imagery that forces everyday bystanders to notice your business and connect with your products or services.

Speedpro’s removable wall mural product is also suitable for homes. Whether it’s a photo from a memorable family vacation or your child’s high school graduation, Speedpro can design, produce and install a custom wall mural for any home. Speedpro produces wall murals and window graphics for both short term and long term applications.

Call our studio today 916.851.1115 to discuss adding wall murals to your office or home.

Tags: commercial branding, custom artwork, exterior graphics, home decor, northern california, quality printing, removable material, retail branding, Sacramento, school graphics, wall mural

Step and Repeats: Logo recognition at your next big event

Have a star studded event coming up in the future? Or just want to feel like a star at your next event?

A step and repeat wall is a great addition to any event. You have probably seen them featured behind celebrities at grand events such as the Academy Awards, Grammys and Emmys. Step and repeats are the perfect way to advertise, promote, and showcase a company, organization or sponsors.

At Speedpro Imaging Sacramento, we rent out a black Jumbo Retractor with a custom made matte banner printed to fit the needs of your event. Step and repeat banners combined with this frame are easy to transport and the matte finish looks great in photographs. Our team can even arrange for set up and take down of the step and repeat so you have one less thing to worry about.

Please call the Speedpro Studio at 916.851.1115 for pricing and availability. We can also discuss other options for purchase such as a HopUp display.

Tags: banner, banner frame, event graphics, event photos, northern california, paparazzi, rent equipment, Sacramento, Speedpro Imaging, sponsorship recognition, step and repeat

Partial Vehicle Wraps

A vehicle wrap can be a big expense if you are just starting out in your own business or have a very large fleet to brand. If your budget allows it, we always recommend a full vehicle wrap because your return on investment is quick since you will gain thousands of impressions and brand exposure everyday driving around town.  (Learn more about the cost effectiveness of vehicle wraps)

A partial vehicle wrap is a cost effective solution to fit your needs and your budget. Choosing a section of the vehicle to wrap can dramatically cut down costs while still making a huge impact on the road.  You can choose to wrap part of the sides or tailgate area for the best messaging to other cars driving by.

There are various elements to keep in mind when designing a partial vehicle wrap:

1. Brand Message: Since you are working with a smaller space to communicate your message – keep your message simple. Use brand colors, logo, simple messaging, and contact information
2. Graphic Shape & Space: The best visible locations you want to display your message are on the back and side of the vehicle. Depending on your budget, we can wrap the whole back panel of the vehicle, or parts of a panel. Keep in mind the shape of partial panel graphics. Having detailed edges and shape to the graphics may be more costly to install due to the time it will take to install.
3. Window Space: A partial vehicle wrap on the windows with perforated window film is another way to effectively brand a vehicle. (Learn more about perforated window film.)
4. Additional Graphic Options: Vehicle magnets and cut lettering adhered to the vehicle can help you communicate the brand message while keeping costs low.

Contact our team at Speedpro Imaging to discuss the best option for your vehicle wrap or fleet needs.

Speedpro Imaging Sacramento

 916-851-1115 or info@SpeedproSacramento.com

www.SpeedproSacramento.com

Tags: advertising, Branding, bus advertising, car graphics, car magnets, fleet branding, marketing, northern california, partial vehicle wraps, promotions, rancho cordova, Sacramento, truck graphics, vehicle advertising

Floor Graphics

Floor graphics are being walked on more frequently in grocery and retail stores, trade shows and special events such as weddings. These eye catching graphics are used display directional information, sales and promotions, branding, point of purchase displays, interior design and event decoration. Creative marketing techniques have used floor graphics to create optical illusions of spilled products, missing segments of floor, a beach underfoot and more.

Floor graphics can be applied to almost any floor surface including hardwood, tile, carpet, concrete, brick and even under ice. These advertisements or branding graphics can be any size and can even cover the whole floor space. Various materials for these applications are durable for 90 days up to 4 years of eye catching impact power. We use slip resistant laminates on all floor graphic materials for the safety of your customers. Floor graphics are removable and will not damage the floor surface when removed. We also have a material for street graphics that is removed by a power washer which is great for large outdoor events and fairs.

Floor graphics help you customize your brand entirely from top to bottom. Combining floor graphics with a wall graphic or other retail signage creates a 360 degree shopping experience where your customers are completely immersed in your brand. Displaying information on the floor, which is a typically unused space, leaves more wall space for merchandise and additional sale signage.

Designs for floor graphics vary depending on the intended message and purpose. Cut lettering can be applied for a more artistic purpose such as wedding dance floors or office lobby entrances. Logos and graphic imaging can create brand awareness. A simple arrow can point lost customers in a certain direction or encourage the eye to follow right to a specific product.

Tags: advertising, citrus heights, creative graphics, el dorado hills, Floor Graphics, impact graphics, marketing, outdoor advertising, placerville, point of purchase displays, rancho cordova, reno, retail store graphics, roseville, Sacramento, showroom graphics, street graphics, tahoe, temporary advertising, wedding graphics

‘Hi. Can I Help You?’ … And Other Guaranteed Ways to Kill a Conversation at a Trade Show

A few weeks ago at the Supercomputing ’11 trade show in Seattle, I decided to conduct an experiment. I took off my headset microphone, borrowed an attendee badge and started cruising the show floor. And unlike many trade show attendees, I actually walked into most of the booths.

And what I experienced could very well have served as a crash course on “The Top Ten Ways to Get People To Run Away From You.”

Okay, here’s today’s point and it’s a simple one: It is absolutely critical to your success to know what to say when someone comes into your booth.

Let’s face it, if you’ve got a great booth design, solid branding, a compelling message, maybe even a world-class trade show presenter, it’s very likely that there will be a whole lot of potential leads standing right in front of you. The key to keeping them there is to have an arsenal of excellent open-ended conversation starters. (If the question you’re asking will elicit a yes/no response, it’s a conversation ender!) The initial questions should always be light and friendly, and then go deeper from there. But the underlying question-asking principal still holds.

Your Cheat Sheet of Effective Questions

These will get you started (not necessary to ask in this order):

Look at their badge and say: “So ___________, what do you do at [company name]?

“How did you get started in this field?”

“What would you say is the biggest challenge you’re facing?”

“How have you addressed that issue in the past?”

“How did THAT work for you?”

“What kinds of things are you looking for at this show?”

“Great show so far. What have you seen that you’ve really liked?”

“How have you been dealing with challenge of _______________?” (online security, identity theft, etc.)

Listen, then follow up: “That’s interesting. One of our customers had the same issue. Let me show you what we did for THEM. …”)

“How familiar are you with our company’s product / service / etc.?”

“You’ve heard about some of the features in our live demo. Which one makes the most sense for what YOU’RE doing?”

“What feature DIDN’T you hear about that might be something you’d be interested in?”

“What is your timeline for implementing this type of solution?”

Trade Show Exhibits Are Intended to Serve a Purpose …

… and that purpose, when you boil it all down, is new customers/more revenue/success. Why build a booth … why book the travel … why even rent the space, if you’re not willing to engage with the people you’re paying to attract? If you can’t get a good conversation started, all the booth whiz-bang in the world isn’t going to help.

So, start with the some of the “openers” above, customize them, make them yours and I promise, you WILL get better results at your next trade show.

Reposted with permission from author. Written by Ken Newman on 28 November 2011
Orginal Source: http://magnetproductions.com/blog/index.php/2011/11/28/hi-can-i-help-you-and-other-guaranteed-ways-to-kill-a-conversation-at-a-trade-show/

Say “I DO” to Wedding Graphics

Every bride wants to make her wedding a special day. The event needs to be unique and different from other weddings she’s attended. We have many unique wedding graphic solutions to help your wedding stand out.

Dance Floor Graphics

Wall Murals

Seating Charts

Other creative ideas: posters, banners, enlarged photos, custom aisle printed fabric, large graphic decals for tents (both inside and out), car decal lettering for limo, imprinted or full graphic table throws,

Call the Speedpro Studio today for more information 916-851-1115

Tags: Banners, bride, canvas prints, custom table throw, decor, decorations, Floor Graphics, groom, i do, Posters, reception, Sacramento, seating chart, Speedpro Imaging, tent graphics, unique wedding, vehicle lettering, Wall Graphics, wedding

Canvas Prints, a great holiday gift

Our quality printing capabilities produce beautiful canvas reproductions of digital images from special memories, vacations, photography work and more.

Canvas prints are a great way to decorate an office or home and make a great gift for the holiday season.

We can produce canvas prints in almost any size, up to 45 inches wide. Your canvas print can be gallery wrapped or left as just the print to be framed at a frame shop.

Contact the Speedpro Studio today to place an order 916-851-1115

Tags: canvas, canvas prints, christmas, custom canvas, custom gift, holiday gift, home decor, large format imaging, memories, office artwork, printing, quality, Sacramento, Speedpro

Tips to create a branded retail environment

Along with marketing and advertising your business, it is important to brand your business and retail environment as well. Everything your company does involves your brand message: business cards, packaging, employee conduct, cleanliness and organization, marketing and advertising materials, presentations, your retail environment and much more.

In your retail environment, everything in the space affects your brand message to your consumer. Merchandising, signage and interior design are key elements to your branded environment. Merchandise your products in an appealing way that will encourage customers to make a purchase. Signage gives the customer orientation, information and an understanding of the brand identity and values. Interior design creates a physical and sensory relationship with the customer that can communicate the brand message. The brand message needs to be considered in the environmental design, otherwise the message will not be clear.

Speedpro Imaging can help you with all aspects of creating a retail space that will be appealing to your customers.

Merchandising: point of purchase displays, pop-up displays, retractable banner stands, digital signage integration, floor graphics

Floor Graphics with Store Logo

Signage: entrance signage, banners, posters, hanging displays, banner stands, floor graphics, decal lettering

Entrance Sign

Interior Design: canvas prints, wall murals, floor graphics, posters, specialty wraps, enlarged artwork, decal lettering

Wall Mural

Office Artwork

Tags: banner stands, Banners, Branding, canvas prints, digital signage integration, entrance signs, Floor Graphics, hanging displays, imaging, interior design, large format printing, point of purchase displays, pop up displays, Posters, retail graphics, retractable banner stands, Sacramento, Speedpro, Wall Graphics, wall murals

Banners: Why use a banner tape hem instead of a sewn hem

Banner tape hem gives this full color banner a clean finish

When you order a vinyl outdoor banner, there are several options for finishing the edges.  A banner can be finished with no hem, pole pockets, a sewn hem, or a banner tape hem. Two of the most common options from banner suppliers is a sewn hem or banner tape hem.

Sewn hem has visible stitching, which distracts from the banner message

A sewn hem a double stitched edge along all sides of the banner run through an industrial sewing machine. It is a strong option, but leaves visible stitching marks along the front edges of the banner. The treads will normally stand out and not color match for banners with a full color bleed. The stitching can fray over time, making the banner look old and worn long before a promotion is over. Sewn hems can be more costly due to extra equipment costs or the cost of sending the banner to another supplier to complete the work.

Clean finish banner tape

Banner tape is a two-sided, very high tack hem tape. A sturdy banner tape hem gives banners a cleaner finished look. With banner tape you never have to worry about stitching coming unraveled or getting worn down by weather. At Speedpro, we specialize in full color graphic banners and don’t want stitches to get in the way of visual impact of the banner. Banner tape hemming is the cost effective solution for our studio and we are able to pass the savings along to you.

Tags: advertising, banner tape, full color graphics, large format imaging, marketing, outdoor banner, printing, promotional materials, Sacramento, scrim banners, sewing, Speedpro Imaging, stitching hem, vinyl banner

Vehicle Wraps: Cost Effective Advertising

Ever been stuck in traffic? Ever been bored stuck in traffic? If you are bored, it’s likely your potential clients are as well. Reach a captive audience in a cost effective mannor with a vehicle wrap on your personal or delivery vehicles. It’s spending your gas money wisely by selling your brand to potential customers.

An Arbitron, Inc., study evidenced that more than 95% of Americans travel in a car each week, creating a mass audience for your adverting. In four weeks, the average American has traveled 1,101 miles in a vehicle (OAAA). Brand awareness is simplified, one auto wrap can generate between 30,000 – 70,000 impressions each day! Full vehicle wraps are being recognized as one of the most effective and unique forms of advertising available to small and medium businesses.

Comparative Advertising Costs – Price for 1,000 Impressions**

Prime time TV spot $20.54
Newspaper (1/4 page BW) $11.66
Prime time cable TV $11.31
Radio (60 second morning drive slot) $5.92
Rotary Posters $3.90
Rotary Billboards $1.78
Wrapped vehicle ad $.0.70

All Speedpro Imaging vehicle wraps are durable, washable and removable and they will not damage your vehicle or its factory paint.

 

 

 

 

 

 

 

 

 

 

**Cost per Thousand (CPM) Source: Outdoor Advertising Association of America Arbitron Study

Tags: Branding, car warp, cost effective advertising, large format graphics, marketing, Sacramento, Speedpro Imaging, truck, vehicle wraps, wrap